It is a French chain of bakeries, founded in 2004 in Salon-de-Provence.
It was founded by Bernard Blachère and his children, Marie and Jean.
It is a bakery chain, but it maintains a philosophy based on:
- Baguettes and breads
- Croissants and viennoiseries
- Pizzas
- Sandwiches and fast food
- Tarts and pastries
- Coffee
They use 100% French wheat flour for their baguettes.